Privacy Policy

Part I: The Privacy and Disclaimer Documents

This section contains the ready-to-use content for your website’s Privacy Policy and Disclaimer pages.

This Privacy Policy describes how Vinit Digital Marketing (“the Website,” “we,” “us,” or “our”) collects, uses, and discloses your personal data when you visit our website at vinitdigitalmarketing.com. We are committed to protecting your privacy and handling your personal data in a transparent manner that complies with the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and other applicable Indian laws.

By using our Website, you agree to the collection and use of information in accordance with this Privacy Policy.

3.1. Definitions

Personal Data: Any data about an individual who is identifiable by or in relation to such data.
Website: Refers to vinitdigitalmarketing.com.
User/You: The individual visiting or using our Website.
Data Fiduciary: The entity that determines the purpose and means of processing personal data. Under the DPDP Act, Vinit Digital Marketing is the Data Fiduciary.
Data Principal: The individual to whom the personal data relates. Under the DPDP Act, the user of this Website is the Data Principal.

3.2. Data We Collect and How We Use It

We collect and process your personal data for specified, legitimate, and lawful purposes. The types of data we collect and the purposes for which we use them are as follows:

Information You Provide Directly: When you contact us via email at vinitdigimarketing@gmail.com, you may provide us with personal data such as your name and email address.
- Purpose: This information is used solely to communicate with you, respond to your inquiries, and provide the services you have requested.
Information Collected Automatically Through Third-Party Services: We use third-party services like Google AdSense, Google Ads, and Facebook Pixel to monetize our Website and to serve targeted advertisements. These services automatically collect certain data from you using cookies, pixels, and other tracking technologies.
- Personal Data Collected: This data may include your Internet Protocol (IP) address, browser type, device type, operating system, and information about your browsing activity on our Website (e.g., pages visited, time spent on pages, and referring sites).
- Purpose: This information is used for the following purposes:
  - Advertising: To serve personalized and contextual ads via Google AdSense.
  - Traffic Generation: To analyze and optimize our ad campaigns on Google Ads and Facebook Ads, including creating custom audiences for remarketing and lookalike audiences to find new users.
  - Website Analytics: To understand user behavior, analyze trends, and improve the overall functionality and content of the Website.

The relationship between the data we collect and its purpose is detailed in the table below:

Type of Personal Data	Source of Collection	Purpose of Use
Email Address	User’s Direct Contact	To respond to inquiries and provide customer service.
IP Address, Browser & Device Info	Google AdSense, Google Ads, Facebook Pixel	To serve personalized ads and prevent fraudulent activity.
Pages Visited, Time on Site	Google AdSense, Google Ads, Facebook Pixel	To create custom audiences for remarketing and to analyze website performance.
Search Queries	Google Ads	To understand user interests for ad targeting and content improvement.
User Activity (e.g., clicks)	Google AdSense, Google Ads, Facebook Pixel	To track ad conversions and optimize advertising campaigns.

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3.3. Sharing and Disclosure of Your Personal Data

We do not share your personal data with unaffiliated third parties except as described in this policy. We provide information to our trusted service providers, such as Google and Meta, to process data on our behalf, based on our instructions and in compliance with this Privacy Policy and other appropriate confidentiality and security measures. This sharing is essential for the purpose of serving advertisements and analyzing website traffic as described above.

3.4. Your Rights as a Data Principal

In accordance with the DPDP Act, you have the following rights regarding your personal data:

Right to Access: You have the right to request a summary of your personal data processed by us and the details of all Data Processors with whom your data has been shared.
Right to Correction and Erasure: You have the right to request the correction of any inaccurate or incomplete personal data. You may also request the deletion of your personal data when it is no longer necessary for its specified purpose.
Right to Withdraw Consent: You have the right to withdraw your consent for the processing of your personal data at any time. The process to withdraw consent is as simple as the process to give it.

To exercise any of these rights, you may contact us using the contact details provided in the Grievance Redressal section below.

3.5. Data Security and Retention

We take reasonable technical and security measures to protect the personal data we collect. We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected or to comply with our legal obligations.

3.6. Children’s Privacy

Our Website is not intended for individuals under the age of 18. We do not knowingly collect personal data from children, and our advertising and tracking activities are not directed at them. The DPDP Act strictly prohibits targeted advertising to children.

3.7. Grievance Redressal

If you have any questions or concerns about this Privacy Policy or our data processing practices, you may contact our designated Grievance Officer at the following email address:

Email: vinitdigimarketing@gmail.com